For Buddycare EU, we designed and built one of our most visually engaging stands to date — a 9m x 4m hybrid structure that fuses modular architecture with bespoke joinery and experiential lighting. The result: an immersive exhibition environment featuring floating product shelves, colour-changing LEDs, and crafted detailing that perfectly captures the brand’s energy and innovation.
For Buddycare EU, we designed and built one of our most visually engaging stands to date — a 9m x 4m hybrid structure that fuses modular architecture with bespoke joinery and experiential lighting. The result: an immersive exhibition environment featuring floating product shelves, colour-changing LEDs, and crafted detailing that perfectly captures the brand’s energy and innovation.
The brief was simple: create a show-stopping environment that reflects Buddycare’s innovation in human-grade pet care — a brand built by pet lovers, redefining standards across grooming, hygiene and wellness.
We’ve been Buddycare’s stand partner since 2023, evolving their presence from modest setups into immersive, design-led environments that elevate them above competitors at both trade and consumer shows.
For Zoomark 2025, the ambition was to take that evolution to its peak — a 9m × 4m hybrid stand that would embody Buddycare’s growth and product innovation. The space needed to feel clean, premium and confident, while showcasing their expanding range of shampoos, conditioners, colognes and dental care products through an elevated architectural statement.
The result: a 4-metre-tall, fully immersive stand that merged modular engineering with bespoke craftsmanship — an environment as refined and forward-thinking as the products themselves.
The design direction for Buddycare’s 9 m × 4 m footprint was driven by the brand’s aesthetic: clean, modern and fragrance-forward.
Each detail was considered to express what sets Buddycare apart in the pet-care world — human-grade formulation, premium packaging, and a colour-led identity that feels refined rather than gimmick-based.
The design direction for Buddycare’s 9 m × 4 m footprint was driven by the brand’s aesthetic: clean, modern and fragrance-forward.
Each detail was considered to express what sets Buddycare apart in the pet-care world — human-grade formulation, premium packaging, and a colour-led identity that feels refined rather than gimmick-based.
At floor level, a custom-printed G-Floor spanning 36 m² anchored the space, its visual language continued overhead with matching ceiling graphics that created a subtle mirrored symmetry. This dual-plane approach framed the environment and amplified the stand’s scale.
The main structure was built from Aluvision’s award-winning architectural framework, fitted with immersive, colour-changing LED lighting. The integrated LEDs washed the structure with shifting tones that reflected Buddycare’s fragrance palette — a soft transition from clean whites to pastel hues — giving the stand a presence that felt polished and alive.
Centrally positioned, a 2.5 m (h) × 1.2 m (w) product wall became the visual hero. Internally known as the “bottle wall,” it displayed the full fragrance line in a rainbow gradient of colour and scent, becoming one of the most filmed and photographed features of the show. Behind it, a seamlessly blended graphic door concealed the stand’s storage area, maintaining the clean, uninterrupted finish across the 3 m-wide rear wall.
To each side, floating shelves illuminated with COB LEDs showcased Buddycare’s product families — Shampoo & Conditioner on one, Dental & Hygiene on the other — creating a structured yet effortless balance. Overhead, EU lighting tracks fitted with 10 W GU10 bulbs added directional light, flooding the floor space and highlighting packaging finishes with clarity and precision.
The open-front layout encouraged natural flow, while testing stations at the stand entrance allowed visitors to experience each fragrance firsthand. Subtle AV integration layered in motion and brand storytelling, ensuring the space felt dynamic without distracting from the products.
The result was a stand that captured Buddycare’s premium yet playful identity — a clinically clean aesthetic brought to life through architectural lighting, precise detailing and colour-driven storytelling.
The colour-changing LEDs and the now-iconic bottle wall immediately drew attention — their shifting gradient of light and fragrance made the stand impossible to overlook. Every detail was considered, reflecting Buddycare’s meticulous approach to human-grade pet care.
Beyond its visual presence, the stand worked on every practical level — discreet storage access, cable-free lighting, and seamless modular integration ensured that form never compromised function. The result was a high-performance structure that looked every bit as polished on day three as it did at launch.
Subtle colour shifts, soft light, and deliberate detailing — every element of this stand was designed to make people pause. What you see here isn’t just lighting; it’s Buddycare’s brand brought to life through motion, reflection and precision.
The gentle transitions between hues mirror the fragrance story — clean, bright and uplifting. In the context of a busy exhibition hall, this calm yet magnetic energy set Buddycare apart, transforming a modular structure into a living, breathing brand experience.
After a successful launch in Italy, Buddycare’s stand continued its journey across Europe. Following its debut at Zoomark in Bologna, the same hybrid framework was reconfigured for PATS 2025 at the NEC, Birmingham — proving the adaptability of custom modular stand design in real-world use.
The architectural layout remained the same, but the visuals were refreshed with updated graphics, messaging, and a more product-focused narrative tailored to the UK market. By re-using the original Aluvision structure and LED elements, we reduced material waste while maintaining a premium, high-impact presence on the show floor.
At PATS 2025, the original 9m x 4m was re-configured to 7m x 5m. This flexibility defines a truly sustainable hybrid exhibition stand — built once, refined continually, and adapted for new audiences, new spaces, and new campaigns.
At 5 Studio UK, we create exhibition environments that go beyond visuals — spaces that engage the senses and communicate brand story through light, structure, and form. Each project blends creativity with precision, balancing flexibility, performance, and impact on the show floor.
The Buddycare project demonstrates how a Hybrid Exhibition Stand can combine modular engineering with bespoke craftsmanship. By pairing Aluvision architecture with tailored joinery and colour-responsive lighting, we transformed a 9 m × 4 m footprint into an experience that encouraged interaction and emotional connection.
Our approach to Custom Modular Stand Design ensures every element is reconfigurable and reusable, allowing brands to adapt layouts without sacrificing aesthetic quality. From hybrid frameworks to fully bespoke builds, each stand is designed to elevate presence sustainably — delivering both creative and commercial results across the UK and Europe.
Let’s book a call to discuss your brand goals, event calendar, and how a Hybrid and/or Immersive stand can elevate your future presence
Let’s book a call to discuss your brand goals, upcoming projects, and how our team can help bring your ideas to life.