Miami Foods

Modular Exhibtion Stand & Seamless Shell Scheme Graphics

MIAMI™  was created to make the plant-based revolution a healthy one! Taking your favourite foods and redesigning them in a way that radically lower the saturated fats and crazy high calories, but keeping the amazing taste. Plant based made good.


Miami contacted us in 2021 with an urgent requirement after being let down by another contractor. They were looking to produce a re-configurable modular exhibition stand akin to this design.

They had stands sized 4m x 2.5m (Casual Dining) and 3m x 3m (Plant Based World Expo) already booked.  One of the key requirements was to incorporate a mobile kitchen counter with ‘spit screen’ and a neon sign.

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Upon receiving the documents from Casual Dining, we were able to identify that Miami had actually booked a Shell Scheme, which meant the original design would need to be tweaked as it was more suited to a Space Only Exhibition Stand. Our 3D CAD team proposed the following design, which included:

  • Re-configurable seamless shell scheme graphics for the walls of the stand using our modular display system. This would allow them to re-use framework and graphics across the two stand sizes.
  • Integrated product display tower with downlighting and shelving, allowing Miami to promote their retail range.
  • Modular ‘kitchen’ counter, which included an 18mm MDF melamine white worktop with a routed in spit screen, that could be easily broken down for transport. 


Whilst initially designed for use in 4m x 2.5m (U-Shape) and 3m x 3m (L-Shape) Shell Schemes, the re-configurability meant that Miami were able to book and exhibit at additional shows at short notice, re-using their stand for new configurations, including, 3m x 2m (L-Shape) and 4m x 2m (L-Shape) Shell-Schemes. In addition to this, because our seamless shell scheme graphics come with interchangeable graphics, Miami were able to simply swap out the stands graphics when they re-branded in 2022.

One of the best examples of a modular and re-configurable shell scheme graphics solution, Miami have re-used their framework time and time again, exhibiting at 10+ shows since 2021. This has significantly reduced the stands cost per show to a fraction of their initial investment. Better yet, as Miami grow, they will be able to simply add on additional components, should they wish to transform this existing shell scheme exhibition stand into a new design OR if they decide to move to a space only stand.

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