Formulate & Wavelight; Innovative and Inspiring NEW ‘Pop-Up’ Stand

If you’ve ever attended or exhibited at a trade-show and/or exhibition, you will have most definitely seen or become accustomed to a ‘Pop-Up’ Stand; Until recently, Pop-Up Stands were the norm; They were not only considered ‘portable’, but they also made for a great branded backwall that could be used to promote your brand, product and or service as either a stand-alone display (almost anywhere) or inside a shell-scheme. However, in recent years, advances in print and manufacturing technology has given rise to a new wave of portable displays in the shape and form of Fabric Displays.

The future of visual display marketing, this series outlines the very many advantages that make Fabric Display Stands the innovative and inspiring lightweight alternative to a Portable ‘Pop-Up’ Display Stand. If you’re looking for a portable marketing solution for your Retail, Event and/or Exhibition you should definitely consider a fabric display stand over a traditional pop-up stand.

What is a Pop-up Stand?

A collapsible frame with a lattice structure that simply ‘pops-up’ into position. The majority of Pop-Up Stands come with magnetic bars, hangers and kickers, which when attached to the frame, hold the panel graphics in place. Relatively easy to assemble, this display solution is considered a staple for first time and small exhibitors as-well-as those with small pop-ups in retail or shopping centres.

What is a Fabric Display Stand?

Dubbed the new ‘pop-up’ and where ‘Form Meets Function,’ Fabric Display Stands are an innovative and inspiring lightweight alternative to a pop-up stand. These structures are generally manufactured from strong yet lightweight tubular aluminium, which is then dressed with a tensioned fabric graphic that slides over the frame like a sock and zips shut out of sight. Ever evolving, we have now added the Wavelight range to our existing range of Formulate fabric display stands, with its innovative LED Lighting Curtains for those looking for an internally illuminated pop-up display stand.

Why Choose Formulate and Wavelight Over a Pop-Up Stand?

Like a child’s construction set!

Formulate and Wavelight are simple and intuitive to construct for and in any environment. Like a child’s construction set, they are tool-free in assembly and made simple with matching numbered frame parts. The frame can be assembled in less than 5 minutes vs. up to 20minutes+ with the manually aligned traditional Pop-Up Display Stands.


Fabric Display Stands are much lighter than a traditional pop-up stand. For example, a 3-meter-wide Formulate Fabric Display (Hardware, Graphics and Transit Bag) weighs just 7kg, whereas the equivalent in a traditional Pop-Up (Hardware, Graphics and Transit Case) weighs 26kg (approx.)


Formulate Fabric Display Stands are significantly more portable than a traditional pop-up stand. Because the tubular aluminium structures are connected via bungee cord it packs flat for easy transportation. For example, a 3-meter-wide Formulate Fabric Display packs flat into an over the shoulder carry bag measuring 900mm (h) x 250mm (w) x 200mm (d) whereas the equivalent traditional pop-up display fits into a much larger wheeled transit case measuring 960mm (h) x 600mm (w) x 400mm (d)

Higher Print Quality

The graphics for Fabric Exhibition Stands are printed via dye-sublimation print technology. Dye sublimation produces high-quality, photographic results. It is outstanding for fine lines and details and arguably produces the deepest and most vivid colours of all comparable print technology.

Truly Seamless

The graphic for Formulate Fabric Displays are printed as one-piece, alleviating the need to and time spent manually hanging and aligning heavier Rollable PVC or Polyester Graphics one by one. With Formulate and Wavelight Fabric Displays, you have a truly seamless display, with no visible panel joins.

360 Visual Communications

Each tubular structure is dressed with a one piece, totally seamless, fabric graphic sock (graphic slides over the frame and zips closed out of sight). As standard, Formulate fabric graphic socks are double-sided, optimising the impact of the message and giving your brand 360 Visual Communications.

No Glare

Unlike traditional graphic displays, the Formulate and Wavelight Fabric Graphics have no glare and are therefore perfect for Image and Media walls or any display that is being photographed and/or filmed.

Crease Free

Made from a stretch fabric, the graphics for Formulate and Wavelight Fabric Display Stands fit snuggly around the frame stretching the fabric graphics across the surface of the frame for a smooth, taut and crease free finish everytime.

More Durable

Dye-sublimation printed Fabric Graphics can be machine washed at 30 making them more durable and longer lasting than traditional Rollable PVC or Polyester Graphics for Pop-Up Stands.


From a step and repeat media wall to a branded display for your Exhibition and/or Trade show Formulate and Wavelight Fabric Display Stands are extremely versatile, with a range of shapes and sizes to choose from to suit any environment:

  • Press, Media & Photography Events
  • Corporate B2B Exhibitions & Trade Shows
  • New Product Launches & Training
  • Schools, Colleges And University Open Days
  • Retail & Shopping Environments
  • Awards Evenings and Galas
  • Reception Foyers & Showrooms
  • Festivals & Craft Fairs
  • Conferences And Seminars



Our most comprehensive solution, Formulate is designed to prominently display brands and events in 3D. From Hanging Structures to 9-meter-wide Image Walls, Columns, Meeting Pods, Arches and Accents, Formulate provides limitless branding opportunities.

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